If you’re a YouTuber, the dream is to one day get sponsored by a brand. It’s the ultimate stamp of approval that your channel is valuable and worth investing in. But what does it take to get sponsored on YouTube? And how do you go about finding sponsors?
In this article, we’ll break down everything you need to know about sponsored videos on YouTube. We’ll cover what they are, how to create them, and most importantly, how to find sponsors who are a good fit for your channel. So whether you’re just starting out or have been creating content for years, keep reading for all the information you need to make sponsored videos part of your content strategy!
What are sponsored YouTube videos?
YouTube videos that are sponsored, sometimes referred to as branded content, are those that promote a particular company, good, or service. a company that sponsors videos on YouTube by providing monetary or product payments, much to sponsored posts on Instagram. Sponsored content is relevant to viewers and target audiences thanks to collaborations between YouTubers and businesses that align with the genres, subjects, and personal interests of their channels.
The three primary types of sponsorships on YouTube are product sponsorships, affiliate sponsorships, and YouTube paid sponsorships. Through sponsored videos and complete playlists, YouTubers may produce branded content. The time period in a YouTube video that a brand funded is known as a sponsored mention. Dedicated videos are solely promotional in nature for a brand and are entirely devoted to sponsorship.
How to get sponsorship for small Youtube
1. Sign up with the best sponsored sites
One of the easiest ways for YouTubers to connect with brands is through trusted sponsored sites like:
- YouTube BrandConnect (formerly known as Famebit)
Simply set up a free account connected to your YouTube channel and look at different products that fit your channel’s niche. Make sure to track your metrics and engagement analytics.
2. Subscribe to YouTube’s BrandConnect
YouTube BrandConnect is a monetization service that connects selected YouTubers with potential branded sponsorships. To sign up for YouTube BrandConnect, be sure to meet the minimum eligibility requirements:
- You are over 18 years old
- You join the YouTube Partner Program
- You live in the United States, Canada or the United Kingdom
- You have no active Community Guidelines strikes
3. Direct access to brands
Reaching out to potential sponsors may sound like a time-consuming task, but it’s one of the most effective ways to strike a deal with a brand. Create a list of 50-100 potential donors, collect their contact information, then send a personalized email. Make sure to include your video resume or pitch video, link all your social media usernames, and the best live example videos. Don’t forget to identify the niche for your channel and how your brand can complement them.
4. Be prepared with video package deals
If you’ve been contacted via email by a potential sponsor, be prepared to discuss a range of video packages with them. Creating a range of pre-made video packages to choose from can reduce start times and also help establish your price range and inclusions. Clearly define the video content you can offer, the number of tokens and sponsor links you can include, and your pricing.
5. Grow your subscriber base
We recommend getting at least 1000 subscribers before contacting brands for potential sponsorship. Brands are looking for YouTubers with higher views and engaged audiences who can be potential customers. By creating consistent content that shows up in your YouTube niche, sharing videos across different platforms, and learning the right YouTube SEO tricks, you’ll be able to grow your channel in no time.
To be able to receive those sponsorships, your video must ensure the quality of images as well as content, viewers can understand the details and content of that video. In order for all viewers around the world to understand your video, you need to ask for the help of voice over for youtube videos, it will help viewers who do not understand your language but have a voiceover to translate it into other languages. their language.